If you want to rank higher in Google there are multiple ways to do this, you can, for example, create an infographic and reach out to people to make them aware of it, or you can build a link magnet, an outstanding piece of content like a thorough guide on a topic that’s important but often ignored. The easiest and fastest way, although not the cheapest, is to reach out and offer sites a guest post.
Back in the days, people loved to receive free high-quality content but as most webmasters are getting spammed hard with outreach attempts they decided to send out auto-replies and ask a significant fee. This is a bit of the problem but there are ways to get around that.
Get to know people first
Instead of looking up their email address or filling out their contact page you can also reach out to them in different ways. The easiest way to do this is by connecting with them on social media, depending on your niche you have to decide which one is best for you. If you are an artist then Instagram would be a great way for you to expand your contacts and although it looks like a lot of work there are plenty of ways to automate a large part of that.
At Jonathon Spire, they offer some thorough guides when it comes to Instagram marketing so you might want to pay them a visit to see how that all falls in place, and once you’re familiar with how it works you can connect with thousands of people in a very short amount of time and make your first contact there. Once they know you it becomes a lot easier when reaching out as people will be a little more shy about asking for money.
Give something in return
We live in a time where nothing is free, pretty much a pay-to-play scenario but if you have a large following on Twitter, Facebook or Instagram, or perhaps a large mailing list you could offer them a shoutout in return, at no charge. Making it a win-win for both parties involved. It’s amazing how few people actually utilize this extremely effective method to land guest posts.
Quality matters most
When you sealed a deal or agreed with the site that they will publish your guest post you have to make sure that you provide a high-quality piece of content. In the marketing niche case studies would be welcomed with open arms, much better than a post about the top five ranking factors or another dime a dozen piece.
So make sure you hire a top-notch writer that can craft an excellent article that the site would love to publish, this will also open the door to future guest post opportunities as you can now show that you’ve been published elsewhere and when they check the article they will probably be stunned by the quality and invite you to write for free. You might even get a contributor account or get paid for your work.
See, it isn’t all that hard if you take a personalized approach so why not give it a shot?